Share on Share on Google+ Posted on: 18/04/2017

BALLANTINE’S X BOILER ROOM ANNOUNCES NEW HEADLINE TRUE MUSIC ARTIST, SETH TROXLER

BALLANTINE’S X BOILER ROOM ANNOUNCES NEW HEADLINE TRUE MUSIC ARTIST, SETH TROXLER

The second instalment of True Music launched hot off the heels of the Maya Jane Coles tour, watched more than 10 million times by fans across 150 countries.

Check out the video ‘party-forecaster’ Seth Troxler created ahead of the project.

 

Globally renowned producer and DJ Seth Troxler headlined the second project for Ballantine’s x Boiler Room’s True Music as it toured Brazil, Russia and Poland.

The announcement of the renowned DJ's involvement built on a successful three-year partnership between Ballantine’s – the No. 2 whisky in the world – and Boiler Room, and is aimed at supporting and celebrating artists who do it ‘their way’. From those just starting out, to established global stars, True Music champions, those with a pioneering spirit and challenges them to continue pushing boundaries.

The embodiment of this ethos, Seth has a long history supporting emerging and underground artists using his standing in the industry to help them succeed. Inspired by the thriving scene in his hometown of Detroit, Seth discovered his passion for House and Techno at a young age, throwing underground parties in the city, and has not wavered in his passion for electronic music since.

With Seth at the helm, Ballantine’s x Boiler Room’s True Music travelled across Brazil, Russia and Poland to curate huge live shows, created the second True Music EP and hosted the second True Music Forum in Poland.

It all kicked off in Salvador, Brazil, in May 2017, and comprised a line-up of global and local stars, all hand-picked by Seth for their like-minded approach to creativity and pure love of what they do.  

During the tour, Seth worked with some of his favourite local producers in each country to create three exclusive tracks. The result was the second True Music EP, the culmination of the project, released on both vinyl and digitally, free of charge. The EP included both original productions and remixes from Seth’s own back catalogue.

Seth’s tour came to a close at the second True Music Forum in September, a one-day event in Warsaw featuring talks, workshops and Q&As. Following the first successful True Music Forum in Madrid in March, the sessions were live streamed across the world and aimed to help educate and inform the next generation of True Music stars.

Throughout the tour, Ballantine’s Finest cocktails were served up alongside an epic showcase of talent, provocative discussions from the industry’s best and creation of all new music that’s sure to inspire and excite fans the world over – whether they attended the events or enjoyed the live stream from home via truemusic.boilerroom.tv.

Blaise Bellville, Boiler Room Founder and CEO said of the project: 

“We’re thrilled to be working with Ballantine’s once again on a project that celebrates a commitment to authentic, dynamic musicians – an ethos that Boiler Room has always shared. We’re looking forward to taking True Music even further with legendary DJ and producer, Seth Troxler.”

Seth Troxler added before the tour: 

“I’m looking forward to getting stuck into the True Music project, working with a bunch of incredible artists from different corners of the globe to create unique new music and throw some amazing events that reflect our shared passion for what we do”.  

To date Ballantine’s and Boiler Room has collaborated with 120 artists across 14 events seen by more than 42 million people worldwide. 

To check out more head to: truemusic.boilerroom.tv.

 

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