Share on Share on Google+ Posted on: 05/07/2017

The seventh annual Beefeater MIXLDN Bartending competition is now open for entries! Beefeater Gin is from London and is of London, and is still made in the capital today. Bartenders love it because of its unparalleled quality and versatility in cocktails. For this year’s MIXLDN, bartenders are being asked to create a new cocktail that best encapsulates the spirit of the city they live in, using Beefeater Dry or Beefeater 24.

The seventh annual Beefeater MIXLDN Bartending competition is now open for entries! Beefeater Gin is from London and is of London, and is still made in the capital today. Bartenders love it because of its unparalleled quality and versatility in cocktails. For this year’s MIXLDN, bartenders are being asked to create a new cocktail that best encapsulates the spirit of the city they live in, using Beefeater Dry or Beefeater 24.

With the popularity of gin at an all-time high, the world’s biggest gin cocktail competition is set to be the most hotly contested yet, with entries expected from over 30 countries around the world. The winner will be crowned Beefeater MIXLDN 7 Global Champion and will receive the opportunity to create their very own Beefeater Gin at the distillery in Kennington, London, under the guidance of Master Distiller Desmond Payne.

Sumaiyah Connolly, Beefeater Global Brand Ambassador, commented: 

“As my first year as Global Brand Ambassador, I’m incredibly excited to announce the return of MIXLDN. It’s a competition in which I’ve been involved in the past when I was working with bartenders in Cape Town, South Africa. Bartenders love it because MIXLDN goes against the grain and has always done things a little differently whilst maintaining its credibility since its beginning. A roll call of the six brilliant, previous champions alone, shows you the calibre of talent involved from around the world. I can't wait to see what this year has in store from the world of bartending.”

Entrants should submit a cocktail recipe concept and its inspiration to the Beefeater MIXLDN website (www.beefeatermixldn.com) before 31st August, 2017. A selection of bartenders will then be invited to the national final to demonstrate their concept to both local and international gin experts – including Beefeater Global Brand Ambassadors Sebastian Hamilton-Mudge and Sumaiyah Connolly.

 

-ENDS-

 

NOTES TO EDITORS

 

Past Winners

2016 – Timothy Ching of Bibo in Hong Kong, China

2015 – Evelyn Chick of Harbord Room in Toronto, Canada

2014 – Brandon Phillips of The Duck Inn in Chicago, USA

2013 – Jason Williams of The Rook in Sydney, Australia

2012 – Nathan O’Neill of The Merchant Hotel in Belfast, Northern Ireland

2011 – Jacob Sweetapple of Chambar, Vancouver, Canada 

 

About Beefeater

Beefeater is the world’s most awarded gin brand and with its distillery based in the heart of London, it is the only historic dry gin distilled in the capital city, making it a true London spirit. Created by James Burrough in the 19th Century, the iconic Beefeater recipe has remained virtually unchanged and today it is guarded by Beefeater’s Master Distiller, Desmond Payne, the most experienced gin distiller in the world. Beloved by international bartenders for its consistently outstanding quality and classic London dry taste, the Beefeater range consists of Beefeater Dry, the world’s No.1 premium gin thanks to its crisp, clean, well-balanced flavour; Beefeater 24, a super premium gin infused with Japanese and Chinese teas to create a distinctive, complex gin to suit contemporary cocktail culture; and Beefeater Burrough’s Reserve, a hand-crafted, ultra-premium, oak-rested gin, that challenges convention.

 

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin - plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasbrothers.com

 

For more information about the competition visit beefeatermixldn.com

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