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We caught up with Katy Buchan who oversees all of the brand packaging across our portfolio of brands. She tells us about her typical week, what consumers are looking for from brands and how she loves seeing her handiwork on shelf.

Life as Head of Packaging Development at Chivas Brothers

We caught up with Katy Buchan who oversees all of the brand packaging across our portfolio of brands. She tells us about her typical week, what consumers are looking for from brands and how she loves seeing her handiwork on shelf.

“One of the most exciting things about Packaging Development is that every project is very different. My weeks consist of supplier visits both in the UK and globally, as well as inspecting and reviewing different packaging components. One day I can be inspecting bespoke hand-made items for the super-premium spirits and the next approving a label for one of our higher volume products. I work extensively on new product development projects, working collaboratively with our design agencies and artisan craftspeople, fully supported by a great team around me. It’s really exciting to see a brand strengthen and develop through its packaging.

“Consumers have an ever increasing appetite for products that feature a certain sense of uniqueness or personalisation. They want limited edition or bespoke products but at more mainstream price-points. We are always trying to be innovative in our approach, utilizing cutting-edge technologies, materials and design to create the best packaging materials in which to house our precious spirits to suit the consumer needs. We work with very engaged markets and consumers, which allows us to push the boundaries of traditional whisky design language, packaging forms and materials. This enables us to fully express the character of our products and brands as they continue to grow.

“Undoubtedly our people and our brands are what I enjoy most about working for Chivas Brothers. With the marketplace moving so quickly with new trends, we need to react at the same speed to maintain and grow our market share, so we need individuals and teams across the business to embrace change and find new ways of doing things to keep improving.

“It’s very rewarding to see a new product running down a bottling line, only achievable due to the depth of experience, expertise and passion of our people. Our brands are truly world class and I am extremely proud to be a small part of the story every time I see one of our products behind a bar or on a shelf.”

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