Beefeater Gin launches the new Beefeater Inside London Limited Edition
Commemorating a truly remarkable year for London, Beefeater Gin is celebrating its vibrant home city with the launch of the Beefeater Inside London Limited Edition bottle. Adorned with the capital’s iconic pillar-box red featuring a transparent silhouette of Beefeater’s famous Yeoman Warder, the limited edition design pays homage to the cosmopolitan city.
Created to mark a significant summer when two major international events will focus the world’s attention on the Capital, the limited edition bottle celebrates London’s diverse personality and style - a result of its unique blend of eclectic cultures and rich history. Wrapped in Beefeater’s distinctive red, the bold bottle reveals a riot of colour within the transparent Yeoman silhouette. Combining instantly recognisable images with more contemporary figures, the bottle’s vibrant inner layer embodies London’s creative culture.
As the only major London Dry Gin to still be distilled in the heart of the Capital, Beefeater is a true London spirit. Using ingredients bought at London’s world-famous Covent Garden, Beefeater was created by James Burrough in a small distillery in Chelsea in 1863. Now distilled a stone’s throw from the River Thames in South London, the traditional Beefeater recipe has remained virtually unchanged offering a full-bodied gin with beautifully balanced flavour.
Combining London’s mix of classic regal chic and rebellious eccentricity, the Beefeater Inside London Limited Edition bottle is the ideal keepsake for patriotic Britons who share Beefeater Gin’s passion for London. Whether visiting London or staying at home this summer, the limited edition bottle is the perfect way to celebrate the famous British Capital.
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Note to Editors
The limited edition Beefeater Inside London
bottle will be available from May 2012 until the end of the year at
all good retailers with an ABV of 40%. During 2012 Beefeater gin
will ship the limited edition bottle to over 25 markets.
As the only major gin still distilled in the UK's capital,
Beefeater is a true London spirit. The traditional Beefeater
recipe has remained virtually unchanged since the 19th Century
creating a full-bodied gin with beautifully balanced flavour. A
favourite among internationally renowned bartenders, Beefeater Gin
has been voted the Best Gin more times than any other brand in the
last ten years*.
*According to the International Wine & Spirit
Beefeater London Dry Key Points and Status:
- Beefeater London Dry Gin is the world's number one premium gin
with annual sales of 2.4 million nine litre cases, enjoyed in over
- Every drop of Beefeater sold throughout the world today is
produced at the Beefeater Distillery in Kennington, London,
situated near the river Thames
- Beefeater is the number one premium gin in Spain, the world's
number two premium gin market and ranks as the third most popular
premium gin in the USA, the world's largest premium gin market
- Beefeater uniquely steeps its botanicals in grain spirit for 24
hours prior to distillation to maximize flavour and increase
- Beefeater's dedicated Master Distiller Desmond Payne personally
selects all the botanicals used in the Beefeater recipe