Are you a Marketer who’s passionate about social entrepreneurship and social causes looking for the next step in their Marketing career? Great! The Chivas Regal global Marketing team would love to hear from you. They’re looking for a value-driven and passionate Brand Manager to support the Senior Brand Manager in leading the Chivas Venture platform.
Chivas Regal is one of the two global icon brands and a strategic priority brand within Pernod Ricard. It is the flagship brand within brand owner Chivas Brothers' award-winning portfolio of Scotch whisky. Sold in more than 150 countries across Europe, Asia Pacific and Americas, it is the No 1 super-premium Scotch whisky in Europe, the No 1 Scotch whisky in China and the No 1 ultra-premium Scotch whisky in the world.
At Chivas, we believe the best way to succeed as a business is to engage our consumers in ways that are meaningful for them. Our consumers increasingly believe business can be a force for good and they personally want to have a positive impact on the world around them. In response to these identified beliefs amongst our target audience, the Chivas Venture was developed to help build brand equity for Chivas Regal whilst simultaneously having a positive impact on society.
The Chivas Venture is Chivas’ global social impact platform, driving global PR, fuelling ongoing content creation and building meaningful connections for the brand with modern consumers. It is a competition granting $1million in no-strings funding for start-ups who tackle a significant social or environmental issue through business and enterprise. Since the competition first launched in 2014, over 8,000 social enterprises have applied, and over 35 markets have participated around the world. According to the latest impact report, global finalists of the Chivas Venture are now positively impacting over 1,000,000 lives around the world.
In the Brand Manager role you will:
- Manage the global implementation of the competition, providing on-going guidance and support to markets, across events, PR, digital and legal queries
- Oversee the recruitment and shortlisting of quality social entrepreneurs, and the Due diligence process in partnership with the Skoll Centre for Social Entrepreneurship.
- Be the digital lead for the Chivas Venture, working in collaboration with the digital team and agency: managing the website content, delivering impactful global social media assets and inspiring guidelines for local content production; overseeing blog content & eCRM calendar.
- Lead the planning and delivery of the Chivas Venture Accelerator Programme, and support with the Global Final, acting as the key point of contact for markets and finalists.
To succeed in this role you will have prior Marketing experience working on a premium brand either in a local or global role and/or significant marketing agency experience working with a global brand. You will demonstrate a sound understanding of the full mix of marketing disciplines with a particular focus on digital, website management, social media, community management, brand content development, including basic metrics for measuring success in these areas, as well as experience with PR and/or events.
You will have excellent project management skills with a proactive attitude. With a high level of self-motivation and energy you’ll be confident to make decisions and lead work streams with a high level of autonomy.
By working for Chivas Regal and Chivas Brothers, you would join a global workforce of approximately 18,000 people operating through a decentralised organisation with 6 Brand Companies and 85 Market Companies. As the world’s co-leader in wine and spirits you would also join a company with international leading brands and a unique motto promoting human connection – “créateurs de convivialité”.