Are you an established and creative Marketer who’s passionate about Brand Experience, Brand Content and Brand Sponsorship (particularly in Sports)? The Chivas Regal global Marketing team is looking for a Senior Brand Manager to manage the creative development, production, launch and media fulfilment of their latest global campaign – Success is a Blend. As well as working on the Manchester United partnership by facilitating activations and developing assets – both ATL & BTL – across all markets.
Chivas Regal is one of the two global icon brands and a strategic priority brand within Pernod Ricard. It is the flagship brand within brand owner Chivas Brothers' award-winning portfolio of Scotch whisky. Sold in more than 150 countries across Europe, Asia Pacific and Americas, it is the No 1 super-premium Scotch whisky in Europe, the No 1 Scotch whisky in China and the No 1 ultra-premium Scotch whisky in the world.
Chivas’s lead communication campaign for the Chivas Masterbrand has been launched and will see a full roll-out from the 1st October 2018 onwards. It will be live in over 45 markets and is a disruptive and vibrant take on the category to recruit new drinkers into the whisky category.
The new global partnership with Manchester United creates a new platform to bring to life ‘Success is a Blend’ and allows us to activate 360 across all our markets. The partnership covers IP rights, player access, in-game signage, experiences, match hospitality, L3F, NPD and digital.
As a Senior Brand Manager, you will:
Manage the creative development of the new campaign assets
Lead as the regular contact for the Manchester United partnership
Deliver inspiring tools for all projects, including the production of 360 activation guidelines for local market implementation
Develop strategic communications recommendations to unlock the Chivas Brand compass, to address key brand consideration imagery statements and build enduring connections with our target consumers
Ensure the implementation of the market roll-out model is utilised for all projects which assists mature and emerging markets to strategically and effectively execute our plans
Coach and develop the Assistant Brand Manager
Monitor and manage the Chivas A&P budget
To succeed in this role, you will be an established Marketing professional with significant experience in leading brand experience projects with on and off-line integration from briefing to production. As well as experience with brand sponsorship projects and proven experience in developing brand content and digital advertising.
You will have strong leadership and project management skills with proven experience in leading cross-functional project teams. You’ll be an intrapreneur, thinking creatively and strategically to drive the global brand. You’ll also have superb communication and interpersonal skills to build and aid relationships with the global brand team, our agency partners and key markets.
By working for Chivas Regal and Chivas Brothers, you would join a global workforce of approximately 18,000 people operating through a decentralised organisation with 6 Brand Companies and 85 Market Companies. As the world’s co-leader in wine and spirits you would also join a company with international leading brands and a unique motto promoting human connection – “créateurs de convivialité”.