In the 19th Century, founding brothers James and John Chivas, full of ambition, went to Aberdeen to seek their fortunes
James found employment in a fine food emporium, and when John joined the business a few years later, Chivas Brothers was born. Earning a Royal Warrant from Queen Victoria, the store's reputation soared. From the cellar beneath the emporium, the brothers began a tradition of ageing whiskies.
Humble early experiments developed to solidify their position as true pioneers in the art of blending.
In 1909 Chivas Regal 25 was born, the world's first luxury whisky.
Continuing the entrepreneurial spirit of our founders today, Chivas Regal is now sold in more than 100 countries globally, with a diverse range of premium whiskies. From Chivas Regal 12, 18 and 25 year olds, we launched Chivas Regal Extra, Mizunara and most recently Ultis, our first blended malt Scotch whisky.
Balance is key for Chivas Regal blends. Our signature style is a smooth, rich and generous whisky. Generosity remains one of our defining values and drives everything we do. The brothers' story of success and generosity in business lives on.