Share on Share on Google+ Posted on: 15/07/2019

The ‘King of Whisky’ Royal Salute is toasting an all-new look for its signature 21 Year Old Scotch whisky, showcasing a contemporary take on its rich history with a colourful, enchanting depiction of the British Royal Menagerie that pays tribute to the brand’s royal heritage.

Created in collaboration with esteemed fine artist Kristjana S. Williams, the illustration is part of a complete transformation for Royal Salute and a visual embodiment of the colourful, fantastical new direction the Scotch whisky is taking.

For the first time since the brand’s inception in 1953, two new whiskies – The Malts Blend and The Lost Blend – have also been added to the 21 Year Old range. Both have been created by our Master Blender, Sandy Hyslop.

The Malts Blend is the first blended malt from Royal Salute and has been crafted with more than 21 precious single malts, while The Lost Blend has been meticulously crafted to include scarce whiskies from distilleries no longer in production.

The two new additions join The Signature Blend, Royal Salute’s flagship whisky, which was originally created as a gift for the Coronation of Queen Elizabeth II and has been steeped in royalty ever since.

Master Blender, Sandy Hyslop, said of the news: “Royal Salute is the pinnacle of exceptionally aged Scotch whisky, starting where others end at 21 years. The Malts Blend and The Lost Blend join our Signature Blend to bring even more choice for discerning whisky aficionados looking for an outstanding whisky experience.

“As Master Blender for Royal Salute, there is no greater honour than protecting the continuity of the blend that was first created in 1953 and has remained exceptional ever since. But to be able to create something entirely new for this sensational portfolio - elevated Scotch whiskies evoking the signature Royal Salute style but with their own unique characteristics - that’s truly something special.”

The elegant blends are each housed in beautifully crafted porcelain flagons, glazed in individual hues inspired by the precious stones set within the Imperial State Crown: a sapphire flagon for The Signature Blend, an emerald flagon for The Malts Blend and an obsidian flagon for The Lost Blend.

Royal Salute Marketing Director, Mathieu Deslandes, added: “There has never been a more exciting time for our brand. With a bold new look across our packaging and the exceptional Malts Blend and Lost Blend joining our Signature Blend to complete the 21 Year Old range, we’re raising the bar for Scotch whisky. And we’re only just getting started.

“Royal Salute has an esteemed history and we have worked hard to ensure this heritage has remained at the heart of the brand as something we are exceptionally proud of. However, we also strive to ensure our portfolio is at the cutting-edge of Scotch whisky innovation and these latest creations are testaments to this ambition. The whiskies in the new 21 Year Old collection boast an impressive new look and exceptional taste, earning their titles as fit for royalty.”

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