The Scotch whisky’s 21 Year Old Signature Blend gets a striking new look to celebrate the Lunar New Year
Royal Salute, the master of exceptionally aged Scotch whisky, ignites Lunar New Year with a spark of enchantment and wonder, through a strikingly illustrated new limited edition gift pack, housing a ruby red flagon of the 21 Year Old Signature Blend. The celebratory limited edition is the perfect accompaniment to mark Lunar New Year celebrations, or as the ultimate gift to delight loved ones welcoming in the Year of the Rabbit.
Last year Royal Salute announced its annual Lunar New Year limited edition would be designed in collaboration with artists, and for this second instalment, the collectable gift pack has been designed by Trajan Jia, a renowned Chinese born artist who now lives in London. The new limited edition uses Jia’s iconic, bright and colourful style to spark a sense of festivity by harmoniously combining symbolic cues of the occasion and the rich heritage of Royal Salute.
Trajan Jia’s depiction of Lunar New Year on the iconic 21 Year Old Signature Blend gift pack creates an enchanting and unique visual experience. Through a swirl of brightly illustrated symbols fired from the iconic Tower of London, which plays a significant part in Royal Salute’s history, features a mix of emblematic elements that wish prosperity, success, and good fortune for the year ahead.
Gift giving is at the heart of Royal Salute, being first created as a gift for the coronation of Her Majesty Queen Elizabeth II in 1953. Since its creation, the 21 Year Old Signature Blend has kept the same flavour profile; sophisticated and opulent in character with a majestic composition of ripened fruits complemented by hints of spices.
To this day, the luxury blended Scotch continues to celebrate creativity and culture in contemporary ways, with a spark of artistry and sophistication that is signature to Royal Salute’s refined and wondrous world, and this limited-edition 21 Year Old Signature Blend Lunar New Year gift pack is no exception. This vibrant red gift pack brings to life the celebratory festival that sees cities around the world transform into bright and colourful displays of red and gold; an enthralling atmosphere that resonates perfectly with the enchanting world of Royal Salute.
Trajan Jia commented:
“For this design I wanted to capture the spirit of this wonderous occasion and the joy of people coming together to celebrate something truly magical. Combining cultural symbols of the festival with the rich heritage of Royal Salute, the illustration embodies the union of two enchanting worlds.”
The 21 Year Old Signature Blend Lunar New Year gift pack is available at selected luxury retailers, from RRP $135 USD. For more information, follow @RoyalSalute or visit royalsalute.com