Taking care of our world

Sustainability is what we do


The River Within is a new long-term programme between Chivas Brothers and The Deveron, Bogie and Isla Rivers Charitable Trust, Findhorn, Nairn and Lossie Rivers Trust, and the Spey Catchment Initiative to help protect and restore some of Scotland’s iconic waterways.

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Collaboration ahead of competition

We have deployed highly efficient heat recovery technologies within the whisky distillation process, halving carbon emissions at our Glentauchers distillery. Our design process and implementation insights have been made ‘open source’, with the intention of putting collaboration ahead of competition on the road to net zero.

The heat recovery technologies, including Mechanical Vapour Recompression (MVR) and Thermo Vapour Recompression (TVR), are designed to capture and recycle heat generated in the distillation process that would otherwise go to waste.

To date, these have reduced total energy consumption almost by half (48%) at our Glentauchers distillery, near Keith in Speyside, Scotland, reducing the site’s total carbon emissions by 53% as a result.

To learn more about our heat recovery technology open source case study please click below.

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For us, sustainability and responsibility (S&R) is simply the right thing to do. It’s about giving back more than we take – and doing so in a sensible and caring way. That, for us, is just common sense, which means S&R is ingrained in everything we do, from grain to glass.

Our guiding principle

Our sustainability and responsibility strategy is a simple mantra: Good Times from a Good Place – something our founders strived to do from the moment they started distilling in the 1800s.

Since then, we’ve built on their foundation to create iconic brands that reach far beyond the bar – helping to make a positive impact on our planet and the lives of the people they touch, harnessing the power of human connection to create moments of conviviality that make a real difference.

Ultimately our strategy is about creating good times from a good place – the clear call to action that’s been running through our business for more than 230 years.


“Sustainability and responsibility is more than a priority for us. It’s guiding our processes, shaping our brands and moulding our future.”

Sandrine Ricard

Deputy Director of S&R for Pernod Ricard in the UK

Responsib’All Day

For one day of the year, everyone at Chivas Brothers downs tools to come together and focus on volunteering in their local communities. Responsib’All Day has been a main event in our calendar since 2011, allowing teammates to reflect on our sustainability goals while demonstrating our resolve to make a positive difference to people and the planet.

In 2023, we prioritised wellness, reminding ourselves of the importance of taking better care of ourselves and others both inside and outside our workplace through wellbeing sessions and volunteering activities.

Take a look at what our teams got up to on Responsib’All Day 2023 in the video below.

Responsib’All Day

Thinking outside the box

Since September 2022 we’ve started to phase out the cardboard carton that housed our flagship Chivas 12 whisky. Instead, the distinctive bottle is standing proud by itself on the shelves of our retailers. We’ve also redesigned the Chivas 12 bottle, reducing its weight, which will save approximately 1,300 tonnes of glass per year.

We’ve launched Chivas RETHINK, our new sustainability platform, which shines a light on the brand’s environmental efforts.