These principals are at the heart of what we do, so we have established a number of partnerships with organisations whose aims reflect our own.

Promote Responsible Drinking

Pernod Ricard is among 13 alcohol producers who have signed up to five global commitments to reduce excessive or non appropriate alcohol consumption. These are:

  1. Reduce underage drinking
  2. Strengthen and expand marketing codes of practice
  3. Provide consumer information and responsible product innovation
  4. Reduce drinking and driving
  5. Enlist the support of retailers to reduce harmful drinking

Since 2014, Chivas Brothers has worked with Best Bar None Scotland, sponsoring their national awards scheme. Adopted in Scotland in 2005, Best Bar None recognises drinking establishments that show a real commitment to reducing incidents of crime and curbing irresponsible drinks promotions, in order to help prevent binge drinking and antisocial behaviour.

Chivas Brothers also partners with professional ice hockey team Braehead Clan, funding their Clan in the Community project which teaches young people about healthy lifestyles – including important messages about the dangers of underage drinking.

Protect our planet

Responsib’ALL Day is Pernod Ricard’s annual day of action on Sustainability and Responsibility, when all employees around the world take action via local initiatives related to our S&R commitments

Each year employees at Chivas Brothers take part in Responsib'ALL Day, Pernod Ricard's global day of action on Sustainability and Responsibility (S&R). In 2017 more than 200 Chivas Brothers employees took part in community activities around the UK, which included gardening, painting and building fences for regeneration and social care programmes in Keith and Bridge of Weir; renovating a children’s playground in Hammersmith, and an outdoor space for the elderly in Clydebank.

In addition, all employees at all Chivas Brothers sites were invited to take part in collections for local food banks.

Here’s a video of the highlights of Responsib’ALL Day 2017, featuring Pernod Ricard employee community activities worldwide.

Develop our Communities and Engage our Partners

Since 2012 Chivas Brothers has partnered with the Outward Bound Trust to deliver real benefits for young people in our local communities

With the Outward Bound Trust we fund residential adventure courses that help young people develop skills and confidence for the world of work. We helped create courses with a particular focus on entrepreneurship, while Chivas Brothers employees have been able to get directly involved in mentoring these young people by becoming Employee Ambassadors.

Empowering our employees

We take pride in empowering our employees - our success depends on their success, so we are passionate about creating a working environment that inspires, encourages and educates.

Pernod Ricard employees are well-informed about our Sustainability and Responsibility activities,  and are motivated to participate and promote our key values. We nurture talent and are committed to creating a safe and sociable environment, to champion a workforce steeped in collaboration and creativity.

Latest News

A dam fine dram – researchers team up with The Glenlivet to protect whisky production A dam fine dram – researchers team up with The Glenlivet to protect whisky production

Read more

CHIVAS BROTHERS AND OPERATOR RECRUITMENT Chivas Brothers invests in Dumbarton legacy with 130+ new roles at world-class Kilmalid bottling site

Chivas Brothers, the Scotch Whisky business of Pernod Ricard, today announced it will be recruiting 136 permanent operators at its world class Kilmalid bottling site in Dumbarton from 6th July 2022.

Read more

The original Speyside single malt evolves its iconic 21 & 25 YO whiskies with double and triple cask finishes, unveiling a smoother taste and new layers of richness with The Sample Room Collection EVOLVED AND ELEVATED: THE GLENLIVET RELAUNCHES ITS 21 & 25 YEAR OLD WHISKIES

Read more

Chivas Spirit Logo
United Kingdom

Enjoy our brands responsibly and read more at DrinkAware.co.uk