Our
Strategy

A portfolio of over 240 brands is one of the most comprehensive on the market Organised around moments of conviviality

Our strategy

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €9,010 million in FY17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

“get the blend right and you’ve got everything right.”

George Ballantine

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €9,010 million in FY17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €9,010 million in FY17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Video
Title To
Go Here
Video
Title To
Go Here

Enjoyed in
over

0

Countries around
the world

In 2006, Chivas
Bothers sold

0

bottles of whisky
per minute

Totalling
an epic

0

serves every
60 seconds

Content
Heading

The brand remains true to Ballantine’s self determination and his commitment to quality, and is one of the most extensive and innovative ranges in blended Scotch whisky today. Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €9,010 million in FY17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

The brand remains true to Ballantine’s self determination and his commitment to quality, and is one of the most extensive and innovative ranges in blended Scotch whisky today. Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €9,010 million in FY17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

The brand remains true to Ballantine’s self determination and his commitment to quality, and is one of the most extensive and innovative ranges in blended Scotch whisky today. Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €9,010 million in FY17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

The brand remains true to Ballantine’s self determination and his commitment to quality, and is one of the most extensive and innovative ranges in blended Scotch whisky today. Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €9,010 million in FY17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

The brand remains true to Ballantine’s self determination and his commitment to quality, and is one of the most extensive and innovative ranges in blended Scotch whisky today. Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €9,010 million in FY17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).