The Glenlivet drops its exclusive new collection ‘The Twelve Elements’ as inaugural launch on new blockchain-enabled marketplace, ‘The Whisky Exchange Cabinet’.
Iconic Speyside single malt The Glenlivet hits a historic milestone in its storied history, as it celebrates its 200th anniversary – with the launch of ‘The Glenlivet: The Twelve Elements’ collection.
An extraordinary 50-Year-Old whisky that pays homage to the twelve essential elements of The Glenlivet single malt – from the spiritual to the scientific – each of the one-off 12 bottles in the ultra-rare collection will be exclusively available via global blockchain-enabled marketplace, ‘The Whisky Exchange Cabinet’, ahead of bottling in summer 2024.
Crafted from whisky aged in two meticulously selected casks, chosen for their distinct qualities and matured independently since 1974, the single malt brings together caramel sweetness and honeycomb notes from the first-fill bourbon barrel, while the re-fill hogshead imparts richer toasted oak and ginger spice undertones. As the unique whisky takes its final steps of maturation, reaching its pinnacle during The Glenlivet’s bicentenary, owners will receive a digital certificate upon purchase, together with the opportunity to redeem 5cl samples of the rare cask liquid at 48, 49 and 50 years old, and the full bottle upon release.
The Glenlivet Cask Expert Kevin Balmforth, comments:
“This luxurious whisky showcases the art of balance, where nature and human elements combine to create a liquid of remarkable depth and character. This truly exceptional rare expression is a testament to the unique combination of the two hand-selected single malt casks, aged and crafted by a long line of makers presiding over the casks for half a century. As we commemorate 200 years of The Glenlivet, this ultra-rare collection represents a look to the future and offers whisky enthusiasts worldwide a foray into the evolution of luxury investments.”
As a secure blockchain-enabled global marketplace, ‘The Whisky Exchange Cabinet’ facilitates the purchase of rare spirits as a global destination for collectors and connoisseurs. Along with a transferable digital certificate for reselling, it provides proof of ownership, authenticity, traceability and offers a security safeguard. Plus, unlike many blockchain-enabled platforms, any digital currency, including debit and credit cards, can be used.
The Glenlivet has pioneered two centuries of pushing boundaries in whisky, from its inception to this day, and remains committed to continuously setting new standards of excellence in single malts for the next 200 years. This latest collection celebrates the twelve essential elements required to create The Glenlivet: Air, Angel Share, Barley, Cooper, Copper, Distiller, Earth, Fire, Heritage, Time, Water and Wood. Each element in the whisky’s craft is represented through a bespoke AI-created design, each bottle unique within the collection.
‘The Glenlivet: The Twelve Elements’ will be available as the first product from ‘The Whisky Exchange Cabinet’ from 11.00am (GMT) on Wednesday 21st February 2024, with interested parties able to visit the site and view the collection details from Monday 12th February. Each bottle in the collection is priced at €40,000 + VAT.
